www.CODE2021

branding + strategy

www.CODE2021 is a branding concept for the 2021 DAAP Communication Design senior capstone show. The theme we wanted to illustrate is that being “online” has become more and more ubiquitous in our lives. In light of the COVID safety measures during our graduation, we wanted to design a tastefully ironic theme that would spark joy during the circumstances. We decided to use a retro digital aesthetic that highlights qualities of the early online world. I was responsible for designing the wordmark, as well as collaborating with other designers in developing the theme and brand aesthetic.

This project was done in collaboration with Alyssa Coffaro, Emily Buck, Callie Spears, Claire Zehnal and Maria Ciampone.

www.CODE2021 is a branding concept for the 2021 DAAP Communication Design senior capstone show. The theme we wanted to illustrate is that being “online” has become more and more ubiquitous in our lives. In light of the COVID safety measures during our graduation, we wanted to design a tastefully ironic theme that would spark joy during the circumstances. We decided to use a retro digital aesthetic that highlights qualities of the early online world. I was responsible for designing the wordmark, as well as collaborating with other designers in developing the theme and brand aesthetic.

This project was done in collaboration with Alyssa Coffaro, Emily Buck, Callie Spears, Claire Zehnal and Maria Ciampone.

www.CODE2021 is a branding concept for the 2021 DAAP Communication Design senior capstone show. The theme we wanted to illustrate is that being “online” has become more and more ubiquitous in our lives. In light of the COVID safety measures during our graduation, we wanted to design a tastefully ironic theme that would spark joy during the circumstances. We decided to use a retro digital aesthetic that highlights qualities of the early online world. I was responsible for designing the wordmark, as well as collaborating with other designers in developing the theme and brand aesthetic.

This project was done in collaboration with Alyssa Coffaro, Emily Buck, Callie Spears, Claire Zehnal and Maria Ciampone.

Project browse page mockup

Event flyer

Social media branding

Posters

Swag

Wordmark

Toolkit

The Window

The window is a visual motif that acts as a frame and holding shape throughout the system. It represents the window through which we saw much of the world at the time of our graduation—the browser window.